A recent B2B marketing survey reveals that about 66% of marketers have made CX (customer experience) a priority in their campaigns. This is because CX has become an influential element in consumers’ minds as they evaluate their choices in saturated business markets. Firms that have refined their CX strategies are reaping the rewards of strong ROI and revenue growth.
The message is clear: tracking and enhancing the customer experience is good both for consumers and the organization. Focusing on CX produces a competitive edge that drives revenue expansion, customer retention, and company valuation over the long term.
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