The post MarTech Interview with Jeff Titterton, CMO at Zendesk appeared first on MarTechSeries. “The biggest challenge for any CMO today is that our role has fundamentally changed and evolved. We’re no longer brand storytellers devoted solely to Outbound Marketing. We’re now stewards of the entire customer experience from awareness and acquisition to engagement and retention.”
We are Business-to-Small-Business
If your job depends on winning, keeping and growing SMB customers at scale, we invite you to join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed.