The 100+ Brands of the B2SMB Institute
Are you an Iron Chef in today’s $500Bil+ business-to-small-business marketplace? Or does it feel more like you’re in Hell’s Kitchen?
The B2SMB Leaders Forum is programmed specifically for very busy B2SMB senior executives. You’ll find a haven to step away from the day to day tactics of running operations, and feed your strategy and leadership muscles. You’ll be immersed in “big picture” insights, highly interactive workshops and 1-to-1 peer exchanges that are focused on new and emerging business strategies and models for building profitable SMB-focused businesses.
Join an elite and exclusive assembly of 100+ senior executives from many of the B2SMB Institute’s largest Members as we confront the biggest challenges – and opportunities – of our highly-fragmented customer and prospect base. Leaders will address fellow Leaders on success with millions of “snowflake” SMBs that so often defy description and scale, opening a dynamic 2-day top-to-top “idea kitchen” on what’s working, and what’s not.
Our C-level attendees will range from Marketers to Operators to Founders – over 70% of last years’ attendees were VP-level and above. And what better place to assemble than the Culinary Institute’s “foodie wonderland” (NY Times) at the heart of Napa. Reserve your place at the table today!
Highlights of Day 1: Mastering New SMB Ecosystems
Head of Marketing
SMBs and Their Money
Small Businesses know their money matters, but managing that money is their most complicated job. Square sits at the center of an SMB financial management ecosystem that includes getting paid, paying bills, paying employees, raising capital and more. Lauren Weinberg talks how Square will square its future as device, system, service and lifetime SMB partner.
SMBs and Their People
As the largest collective employer in the US, how are SMBs solving for the challenges people bring to any business? Jay Fulcher, founder of one of the longest players in the B2SMB HR space, gives insights, perspectives and more.
Clate Mask knows SMBs, with nearly 20 years of both being an SMB and serving SMBs every day. He especially knows the unique relationship that exists between SMBs and their customers, a world unto itself. He’ll talk how that world is changing – and what remains constant.
Highlights of Day 2 : Mastering Major SMB Trends
Mastering SMB Word-of-Mouth
Word of Mouth, or WOM, is a bomb that can either blow up in your face or explode in viral success. From the words of reviews to the voice of Influencers, from your own content to what’s said about you on Facebook, if you don’t know your WOM you’re gonna bomb!
Mastering SMB Data-into-Products
Many B2SMB brands are awakening to the value of their SMB customers’ data, specifically data derived from product usage and behaviors. Experts from Comcast Business will talk how their SMB customer data is aggregated, analyzed and packaged to create genuine offering value.
SVP – Business Solutions
Mastering the Human Touch
Long ago, SMBs bought everything face-to-face. Then we evolved. But now major B2SMB brands are recognizing that even a slight touch from a real human being makes all the difference in successfully winning and keeping SMBs. Kim Green-Kerr is a believer that people still sell to people, and she talks how at Sprint.
Day 2 Featured Speakers
Agenda & Speaker Roster for
the 2019 B2SMB Institute Leaders’ Forum
Speakers & speaker schedule is subject to change
More Speakers, Facilitators & Participants Committed to Leaders’ Forum 2019 (4/1 Update)
Still More Speakers, Facilitators & Participants Committed to Leaders’ Forum 2019 (4/10 Update)
What They Said: Top Reasons
for B2SMB Pros to Attend Leaders’ Forum
“What a great two days. You guys are building something super cool and INCREDIBILY valuable.” – Jill Nelson, CEO/Founder, Ruby Receptionists
“I was so incredibly impressed on who you were able to gather together to talk about how we better support the SMB community.” – Erik Day, VP/GM – Small Business, Dell
“The event was first class, from the people, the connections and the take home value.” – Sean Cohen, COO, Weber
There’s no other event that entirely focuses on the highly challenging $500Bil Business-to-Small-Business marketspace, bringing B2SMB pros at all levels a unique and intense value.
A Focus on What Works
“It was great to hear the experiences of the speakers and other attendees. We came away with some immediate points of optimization for our go to market process.” – Joanna Knox, BD Lead, Fundbox
“We thought the event was very well done! You guys brought it! The networking and content was spot on.” – Aaron Bailey, COO, Business.com
“My team and I learned so much during the conference with all the folks who are serving SMBs. Overall, a truly inspiring event.” – Liz Yoon, Partnerships Management, LegalZoom
We emphasize what works when it comes to reaching, engaging, keeping, keeping and growing SMBs. With no time for theory, our attendees leave a whole lot smarter on what to do next.
“Great connections and networking.” – Carrie Jacobson, VP Technology & Services, Office Depot