Nearly one in two (42%) small business owners report they do not use technology to its full capacity, thereby missing opportunities to improve productivity and operational efficiencies.Thirteen percent stated “we do not use any technology in my business on a weekly basis,” according to a study of nearly 300 U.S. small business owners.  (Press Release)

 


 

Google has added a microphone to the Google.comsearch field on Android phones to enable mobile web voice search.It’s an interesting move given that users could already do voice search on the mobile web, with the Android keyboard microphone. (Search Engine Land)

 


 

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview of the full customer journey, from the first touch point to conversion.Now with more than two months of ad insights available, we asked marketers how they were using the tool. (Marketing Land) RELATED: Facebook’s messaging merger leaves lawmakers questioning the company’s power. (The Verge)

 


 

With so many products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization, marketers could be making better use of Influencer partnerships to get their products on the awareness, engagement, and purchase path.(Marketing Insider Group)

 


 

Infusionsoft has rebranded the company as Keap.With the rebrand, comes the launch of a new product, also named Keap, the industry’s first smart client management software built specifically for small businesses in the home, personal and professional service industries. (Press Release)

 


 

Small businesses may be on the forefront of Fintech expansion in 2019. “Just like consumers sitting on their couch that want to check their financial life on their mobile in a really delightful manner, the SMB owner is probably desiring the exact same thing,” said Amy Neale, VP for Start Path. (Business News Daily)

 


 

BuzzBoard has announced its launch in the SalesLoft App Directory Marketplace. Now, companies using SalesLoft can easily access BuzzBoard data, including proprietary signals that indicate whether a business is growing, hiring new employees, adding locations, spending on new technologies, and more. (Press Release)

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