Dropbox is acquiring electronic signature start-up HelloSign for $230 million in cash.The move puts Dropbox in competition with Adobe and DocuSign, and adds functionality that can potentially lure more big businesses to the company’s core file sharing and collaboration products. (CNBC)

 


 

Mobile has made it easier, more than ever for consumers to discover new products and brands online, comparison shop and validate their choices with reviews. But when it comes to a consumer completing a purchase, many still prefer to shop where a connection can be made, a local storefront.(Search Engine Land)

 


 

Houzz has built a $4 billion business on the back of a platform and marketplace that lets you plan and execute home improvement projects.But as the startup gears up for its next phase of growth, it is also going through some growing pains, laying off about 180 people in the last few months. (TechCrunch)

 


 

What are the best practices for identifying, valuing, leveraging and protecting data assets? That’s the subject of “Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships,” an eye-opening and highly readable new primer by former Yext CDO Christian Ward and his lawyer brother, James Ward.(Local Onliner)

 


 

Last week an email went out to an undetermined number of paid-search marketers, saying, “Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text.”(LSA Insider)

 


 

Brian Kilmeade sat down with Nextdoor’s CEO Sarah Friar and discussed how the best way to make a difference in this world is to get active within your own community at the local level.Sarah and Brian also talked about how Americans, while more connected than ever, are actually lonelier than ever – and yearning for human connection. (Fox News)