‘How to Reduce SMB Churn’ – First in a New Series of B2SMB Institute Playbooks Publishes Today!
By Dave Walker
One of the most remarkable aspects of our growing B2SMB community is the generosity of our members in candidly sharing their experiences in winning, keeping and growing small businesses—from challenges and successes, to missteps and lessons learned. This is particularly true at our conferences, where B2SMB peers share their insights from the stage and attendees talk about their experiences one-on-one.
We’re excited to announce today that we’ve captured these valuable peer insights and we’re bringing them to you through our new series of B2SMB Playbooks.
We’ve enlisted some of the brightest minds in SMB-focused solutions to share their best tactics and actionable solutions to some of the most common issues in B2SMB sales, marketing and operations.
B2SMB Playbook #1: How to Reduce SMB Churn
The first B2SMB Playbook publishes today, and it’s based on a presentation by Kelly Shelton, VP of Marketing for SEO and website fulfillment company Boostability. “How to Reduce SMB Churn” tackles the problem of customer churn, which can be particularly troublesome in the SMB tech marketplace where cost-of-acquisition can be relatively high and margins are often tight.
The Playbook outlines several strategies that helped Boostability improve customer retention, decrease churn, and improve the client experience — as well as employee satisfaction. It’s a great example of how a company can proactively address common problems using data, that we believe can easily be replicated at other B2SMB companies to improve the customer experience and enhance retention as well.
I encourage you to check it out – you can download your complimentary copy here.
This is only the beginning. Watch for upcoming B2SMB Playbooks on selling to SMBs, data strategy and privacy for B2SMB companies, value-centric product development and more!
Inspired by the tremendous response to Playbooks breakout sessions at our 2018 Global Conference, Playbooks19 is our newest event, featuring peer-to-peer workshops on how to successfully win, keep and grow small-business customers. The event takes place March 19-20, at AT&T Stadium, in Dallas, home of “America’s Team,” the Cowboys. It’s the ideal venue for building winning B2SMB strategies and tactics.
Our program will feature leaders in B2SMB marketing, sales, product development, customer service, delivery and more, offering B2SMB practitioners “how to” instruction on doing their jobs better. The content and format are inspired by the tremendous response to Playbooks breakout sessions at our 2018 Global Conference. Best of all, our venue is built for elite-performance training – and its professional grade fun!