When Cortes left Square to start Faire, a B2B marketplace meant to match small merchants and mom-and-pop shops with small makers and manufacturers, it was a lesson he took to heart. Faire, in many ways, is leaving the core of the experience intact, he noted. Buyers aren’t paying more for the goods than they would have otherwise, and sellers are still making the direct connections to the mom-and-pop shops that are the lifeblood of their organizations.
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