B2B Buyers indicate a higher likelihood to switch suppliers in the next 30 days compared with the past 30 days, according to data released by Google. Their likelihood to switch suppliers rose to 65% in August 2020 compared with 59% in June 2020, and 30% pre-pandemic.

Read more here: https://www.mediapost.com/publications/article/356433/google-shares-exclusive-data-on-b2b-buyers-emotio.html