As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in the past. For instance, it’s interesting to see that decision makers are a lot younger than they used to be, as more than 70% of millennials are included in B2B buying decisions. B2B researchers do at least 12 searches online before engaging with a website, hoping for the same high-quality digital experience they get when making B2C purchases.

As part of this, B2B businesses have to create an experience that gets decision makers to notice them, and the digital space offers endless opportunities to do just that. Here are a few ways you can market your business more successfully in 2020.

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