As marketers, we are now faced with very hard questions: How aggressively should we be engaging with prospects and customers? Should we be rolling out more remote conferences and webinars as a replacement for in-person events? What’s the best way to engage with colleagues across the business to ensure everyone is on the same page? Here are some answers.

Read more here: https://www.forbes.com/sites/forbescommunicationscouncil/2020/05/13/five-b2b-marketing-tips-for-managing-the-customer-journey-during-the-great-pause/#7f0ca239183d