You don’t want to waste precious marketing budget nurturing leads that aren’t going to convert, no matter the scenario. Instead, you want to invest in attracting more high-quality leads who can make next year better for their business with the help of your products or services.

Read more here: https://www.forbes.com/sites/forbesagencycouncil/2020/06/12/five-b2b-lead-generation-tactics-to-bounce-back-strong-in-2021/#e687a06608b4