march, 2019

19mar(mar 19)10:30 am20(mar 20)5:45 pmPlaybooks19 OnlinePLEASE NOTE- All Times are Eastern Daylight Time

Event Details

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Playbooks19 Day One Sessions .ics file

Playbooks19 Day Two Sessions .ics file

Schedule

    • Day 1
    • Day 2
    • March 19, 2019
    • 10:30am Virtual Reception: How to Get the Most Out of Playbooks19 Online10:30am - 11:00am (EDT)An interactive primer on the topics, web format and connectivity features of our virtual agenda.

      Dave Walker, CEO & Co-Founder, B2SMB Institute

    • 11:00am Livecast: How to Leverage SMB Influencers11:00am - 12:00pm (EDT)With SMB audiences that number in the hundreds-of-thousands, how does your B2SMB brand solicit, encourage and manage Influencers to drive awareness, response and more? Prominent SMB Influencers Ramon Ray of SmartHustle and Ivana Taylor of DIY Marketing will workshop how.

      Ramon Ray, SmartHustle
      Ivana Taylor, DIY Marketing

      Moderator: David Hirschman, Co-Founder, Streetfight

    • 12:30pm Livecast: How to Optimize the New B2SMB Salesforce for the New SMB12:30pm - 1:30pm (EDT)As SMB profiles have changed to reflect more women, more minority and more Millennial business owners, your salesforce is likely changing, too. How do you get the best from new demographics across your B2SMB go-to-market, both "out there" and in house? Eric Spadafora of Verizon joins Nicole Wood of Ama la Vida to workshop how.

      Nicole Wood, Ama la Vida Coaching
      Eric Spadafora, VP Sales/East, Verizon

      Moderator: Dave Walker, B2SMBI

    • 2:00pm Livecast: How to Use PQLs to Drive More Sales2:00pm - 3:00pm (EDT)Product-qualified-leads (PQLs) are demonstrably more successful at creating SMB sales leads that convert. How do you build the B2SMB products and services that generate these users who more efficiently and effectively turn into customers? Experts from ThriveHive will workshop how.

      Dan Slagen, CMO, ThriveHive

      Moderator: Peter Hutto, B2SMBI

    • 3:30pm Livecast: How to Create B2SMB Partnerships That Work3:30pm - 4:30pm (EDT)It's easy to imagine how great a prospective B2SMB partnership will work - it's quite another thing to actually make the combination of goals, KPIs, resources and 100s more details deliver breakthrough results. We'll dive deep into what makes a good B2SMB partnership the ubiquitous win-win.

      Eric Groves, CEO, Alignable

      Moderator: David Hirschman, Co-Founder, Streetfight

    • 5:00pm Livecast: How These 10 Trends Will Dictate B2SMB Success - Part 15:00pm - 6:00pm (EDT)If you've been paying attention - and we know you have - there are macro-trends that took shape in 2018 and are now very much influencing the Business-to-Small-Business ecosystem. Members of our B2SMB Institute Leaders' League will address the first five of our Top 10, with plenty of lively debate and of course, Q&A.

      A B2SMBI Leaders' League Panel & Workshop
      Jill Nelson, CEO, Ruby Receptionists

      Moderator: Dave Walker, CEO, B2SMBI

    • March 20, 2019
    • 10:30am Virtual Reception: How to Get the Most Out of Playbooks19 Online10:30am - 11:00am (EDT)An interactive primer on the topics, web format and connectivity features of our virtual agenda.

      Dave Walker, CEO & Co-Founder, B2SMB Institute

    • 11:00am Livecast: How to Grow Your SMB Lead Gen Pipeline11:00am - 12:00pm (EDT)SMB lead-gen continues to grow more challenging, demanding that B2SMB Marketers re-think targeting, media and messaging. Alternative channels have moved from the “experimental” to the “essential.” Wayne Silverman of Business.com will workshop how to take advantage.

      Wayne Silverman, CRO, Business.com

      Moderator: Dave Walker, B2SMBI

    • 12:30pm Livecast: How to Turn SMB Data into B2SMB Products12:30pm - 1:30pm (EDT)Many B2SMB brands are awakening to the value of their SMB customers’ data, specifically data derived from product usage and behaviors. Experts from Comcast Business will talk how their SMB customer data is aggregated, analyzed and packaged to create genuine value.

      Scott Biondi, Senior Director of Marketing, Comcast Business

      Moderator: Peter Hutto, B2SMBI

    • 2:00pm Livecast: B2SMB Sales KPIs That Matter in 20192:00pm - 3:00pm (EDT)Key Performance Indicators (KPIs) are critical to measuring success for B2SMB sales teams. But what do the best B2SMB sales teams think is “key?” Our experts from Kabbage and Victory Lap measure performance across thousands of SMB prospects every day, and will workshop what KPIs they find matter most.

      Brian Bar, CEO, Victory Lap
      Pete Steger, Head of BD, Kabbage

      Moderator: Dave Walker, B2SMBI

    • 3:30pm Livecast: B2SMB Brand Confidence Research - Wave 13:30pm - 4:30pm (EDT)The B2SMB Institute's 2019 Brand Confidence Research, sponsored by LocalIQ, is well underway, and with the help and data of Alignable, BuzzBoard, G2 Crowd, Business.com and more, we'll review our first wave of insights on why SMBs choose one brand over another when buying a product or service.

      Jason Peaslee, CEO Thrive Analytics
      Peter Hutto, CSO, B2SMB Institute

    • 5:00pm Livecast: How These 10 Trends Will Dictate B2SMB Success - Part 25:00pm - 6:00pm (EDT)Part 2 of our livecast on macro-trends that took shape in 2018 - trends that are now very much influencing the Business-to-Small-Business ecosystem. Members of our B2SMB Institute Leaders' League will address each trend in turn, with plenty of lively debate and of course, Q&A.

      David Fortino, SVP Audience, NetLine

      Moderator: Dave Walker, B2SMBI

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