Dave Raggio
VP Performance Marketing, Intuit SMB Media Labs
2:25 pm
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2:45 pm
THE CUSTOMER AS A SALES CHANNEL
In the middle of summer 2023, Intuit launched something hot: a media "channel" built from their 30Mil+ SMB Customers. The mechanics of marketing successfully to their own customers was well in-hand, lending courage to the core SMB MediaLabs concept: outside B2SMB enterprises can now leverage Intuit's extensive SMB communication methods to target prospects. Dave Raggio runs this break-out new option for B2SMB marketers (just in time for the demise of cookies). He takes us through the program.
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