As is often the case with technology adoption, small business (SMB) owners are seeking services and solutions that offer the same convenience and optimized user experiences provided in their personal lives. The current InsurTech boom, driven by tech innovation and growing investor interest in the space, has created higher expectations than ever before among consumers shopping for and managing their insurance policies.

Read more here: https://www.pymnts.com/news/b2b-payments/2020/driving-the-self-service-model-in-smb-insurtech/