Podcast listeners make for an interesting audience segment for B2B brands. According to recent reports on podcasting, 74% of podcast listeners want to learn new things, and they’re more likely to be active on social media and follow companies. That means podcasts pose a unique opportunity to generate qualified leads and brand advocates.

Read more here: https://www.cmswire.com/digital-marketing/does-your-b2b-company-need-a-podcast/