Digital transformation is on the mind of every B2B commerce marketer. Coveo CMO Mark Floisand explains best practices and lessons learned in the new reality of customer experience.
Complex product catalogs. An ever-expanding taxonomy. Soaring customer expectations. The pressure for B2B e-commerce sellers is real – and we’re on the precipice of major, sweeping changes across the industry.
Simply putting your product catalog online is just not enough. When your business buyers are digitally native, bringing their personal online experiences to bear in their professional buying role, they expect your digital experience to be as intuitive as the experience Netflix or Amazon provides. Those manufacturers that aren’t delivering on intuitive buyer experiences are losing market share.
Read more here: https://www.martechadvisor.com/articles/digital-transformation/digital-transformation-in-b2b-commerce/