The Problem: Companies have long operated with a “dehumanized” approach to data, using any lawfully obtained information in whatever way they like. But with a growing focus on data security around the world and increasing legal liability, B2SMB companies need to pro-actively think about how they handle and use their clients’ information.
The Process: Using the DatasmartMethod, B2SMB companies can take an inventory to understand and evaluate the data that they are holding, and create a framework for leveraging it. As part of this process, they can put systems in place to ensure the safety of data assets.
The Result: “Privacy by Design” is a way to safeguard customer data and provide protection from liability — but it can also provide the opportunity for companies that employ it to be “Best in Class” for data privacy.