Without question, small and medium-sized business companies are overburdened in every aspect of their business right now. Supply chain shortfalls – no matter how short-term – need to be addressed with new sources of capital, raw materials, and logistics. Attracting and engaging customers requires more diverse and digital channels to respond to changing demand. Even compliance with ever-evolving mandates for everything from employee and customer safety to financial reporting is challenging to navigate.

Read more here: https://www.forbes.com/sites/sap/2020/08/12/customer-experience-emerges-as-a-critical-strategy-for-small-and-medium-sized-businesses/#31ea8a4920dc