16 B2B Tech Marketing Trends On the Rise In 2020

Tech trends change and shift quickly, and B2B marketing professionals must keep up with the ones that are likely to be crucial to their success. Communications pros share some B2B marketing trends...

The 21st Century Innovation Paradox and What We Can Do About It

What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative...

B2B Marketing After COVID-19: What Changes and What Doesn’t?

B2B marketers will likely face these 5 realities in the next 2-3 years. These are educated guesses about what will change (and won't), based on what happened after previous crises and recessions.

Rapid Revenue Recovery: A road map for post-COVID-19 growth

The "second horizon" and how companies can accelerate what they do and how they work will help capture revenue quickly for any recovery. That element of speed and agility in particular is...

Shopify positions itself as the coronavirus — and beyond — platform

As the coronavirus upends consumer behavior, it presents a double-edged sword for Shopify, which powers the e-commerce sites of more than 1 million merchants. Read more here: https://www.modernretail.co/platforms/shopify-positions-itself-as-the-coronavirus-and-beyond-platform/

The pandemic presents a chance for network operators to expand the range of their...

The pandemic has opened an opportunity for network operators like AT&T and Verizon to expand their range of B2B services. Read more here: https://www.businessinsider.com/att-verizon-network-operators-b2b-services-opportunity-expand-coronavirus-pandemic-2020-4

Billings catering business rebounds through change

After 17 years, the small business was forced to go from catering events for hundreds to selling family meals. Read more here: https://www.ktvq.com/rebound/billings-catering-business-rebounds-through-change

How Can A Small Business Stay Afloat During COVID-19? Lessons From A Microbrewery And...

Strategies followed by microbrewery Evil Genius, including the introduction of a Tiger King-themed beer provide lessons that can used by small businesses. Read more here: https://www.forbes.com/sites/charlesrtaylor/2020/05/05/how-can-a-small-business-stay-afloat-during-covid-19-lessons-from-a-microbrewery-and-tiger-king/#463f55ac70f7

Survey Reveals Small to Mid-Sized Businesses Are Struggling and Need a Plan for Re-Entry...

Sales Xcelerationconducted a Quick Pulse Survey to Sales Leaders to see how their organizations are functioning through the uncharted territory of COVID-19. 77.14% of the survey respondents were small to mid-size...

Innovative Brands Plan Beyond Crisis

Pandemic-related branding gestures are valuable, each in their own way, and a benefit to many at this moment in time. But this crisis is of a different order of magnitude.
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