How to Use PQLs to Drive More Sales [Playbooks19 Session Recording]

Product-qualified-leads (PQLs) are demonstrably more successful at creating SMB sales leads that convert. How do you build the B2SMB products and services that generate these users who more efficiently and effectively turn into customers?...

How to Optimize the New B2SMB Salesforce for the New SMB [Playbooks19 Session Recording]

As SMB profiles have changed to reflect more women, more minority and more Millennial business owners, your salesforce is likely changing, too. How do you get the best from new demographics across your B2SMB...

Keeping Focus on the SMB Mindset as Your B2SMB Business Scales

The Problem: B2SMB founders often start with an intimate knowledge of what their customers care about — but as they find success and more staffers are hired to meet demand, that intimacy can be...

Erik Day on Dell’s B2SMB Approach: ‘Big City, Small Town Feel’

Erik Day, VP and GM, Small Business at Dell, spoke about working with SMBs in this month's issue of Entrepreneur Magazine.  Here's the relevant snippet from the article: Dell’s Small Business hub in Nashville (one...
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