Thought Leadership How-to: A Look at the 2020 Edelman B2B Thought Leadership Impact Study

The Edelman study found that while thought leadership has a proven impact, only 15% of decision-makers would rate the content they read as very good or excellent. If your company is churning out subpar...

Why Is Influencer Marketing Such A Big Deal Right Now?

In just the last 10 years, influencer marketing has risen from obscurity to the top of the B2B CMO’s agenda as the most effective way to connect and interact with customers and prospects, and...

How B2B Marketers Can Align With the Self-Directed Buyer Journey

Accordingly, more B2B brands are turning their attention to improving personalized content, with an impressive 82% of B2Bs saying they'll use artificial intelligence to help personalize customer experiences online in the next three years. Read...

Dissatisfaction with their banks’ PPP processes is causing SMBs to consider switching their banks

While 58% of small business owners say their opinion of their bank has held steady after seeking a PPP loan, 29% say their opinion has worsened — more than double the share (13%) that...

The Best B2B and B2C Experiential Campaigns of the Year

The experiential marketing landscape looks vastly different than it did a year ago. Marketers have adjusted campaigns to fit new social distancing parameters, which have challenged brands to innovate swiftly and connect with target...

25 Survey Tools for Your Business

Survey tools are one of the most versatile ways to gather customer feedback. Market research, product reviews, and more - here are the top tools to use. Read more here:

The Pros and Cons of Webinars and Podcasts

Webinars and podcasts both offer great opportunities to engage your audience, but they're also vastly different, and serve alternate purposes within your digital strategy. Read more here:

Most B2B marketers don’t like their own content – here’s why that matters

David McGuire previews his Ignite 2020 session, revealing that 68% of B2B marketers are not proud of their content. Read more here:

What’s in B2B Marketers’ Strategic Plans This Year?

Based on a survey of more than 100 B2B marketing professionals, a new report from ON24, Market2Marketers and Heinz Marketing shows that marketers plan to use components such as content marketing, digital advertising and...

Why Companies Should Let Go Of The B2B Marketing Funnel

The idea of a lead funnel assumes that all prospects come into the top, and only some eventually make it through to become a customer. It’s a ubiquitous image that forms the foundation of...
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