Five problems with B2B content (and how to fix them)

In short, content should not be about what you need to communicate—your sales pitch, your benefits, why you solve a specific problem—unless it serves a purpose for your audience. These five problems are as...

A new path for B2B social – A post Covid-19 strategy

The future is not about whether LinkedIn is better than Insta or Facebook, or if a WhatsApp group is next on the plan. It is about where our audiences are and what they are...

How to Succeed in Account-Based Advertising

Learn how account-based advertising can help you target and win the most high-value accounts for your business. Read more here: https://blog.hubspot.com/marketing/account-based-advertising

7 steps to protect employees manage business risk and maintain

The right proactive message – one that demonstrates balance, resolve, transparency and a commitment to people's well-being – can go a long way toward mitigating current risks. Here are seven key steps for effectively...

B2B Brands: Five Marketing Strategies to Come Out of the Recession Strong

As a B2B brand, the last thing you need is to miss the rebound of the economy when it happens. In this article, we will look into five marketing strategies you can adopt now...

3 Ways Service-Based Businesses Can Strengthen Relationships With Their Customers Until Reopen

Many people are nervous about going out until things resume to normal. A recent study revealed that more than two-thirds of Americans surveyed will actively avoid public places until lockdowns end, but there is...

Your Complete LinkedIn Marketing Strategy

LinkedIn marketing can be a powerful way to generate leads, raise your profile, and build relationships with your audience. Read more here: https://marketinginsidergroup.com/content-marketing/b2b-linkedin-marketing-strategy/

How B2B Marketers Make Webinars Work Up, Down and Beyond the Sales Funnel

Webinars not only present an effective way to continuously deliver onboarding and after-the-sale value, they’ve also, for many, become a first choice for interacting with customers. Read more here: https://www.socialmediatoday.com/news/how-b2b-marketers-make-webinars-work-up-down-and-beyond-the-sales-funnel/581011/

LinkedIn Video Specs and Best Practices: a Comprehensive Overview

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate, 97% of B2B marketers use the platform to support their content...

Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer...

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement...
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