Digital Transformation in B2B Commerce

Digital transformation is on the mind of every B2B commerce marketer. Coveo CMO Mark Floisand explains best practices and lessons learned in the new reality of customer experience. Complex product catalogs. An ever-expanding taxonomy. Soaring...

More B2B Marketers Say Successful Content Generates Sales

Almost two-thirds of B2B marketers believe that content marketing is an effective tactic for the top of the funnel, yet it also is proving to be useful for activities further down the funnel. Indeed, it’s...

What Strategies Will B2B Marketers Be Exploring in 2020?

As 2019 nears its end, it’s time for B2B marketers to look towards 2020 and determine their goals and the strategies they’ll use to achieve them. In a new report  from Sagefrog Marketing Group, B2B...

10 Expert-Approved B2B Lead Generation Strategies

According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority, but 44% rate their efforts as neutral when it boils down to effectiveness. That’s not to say...

‘Business.com’ Redesigns Site, Updates Tag Line

B2B publisher and marketplace Business.com has updated its brand and refreshed its site, which offers small- and medium-sized entrepreneurs and business owners resources to start, run or grow businesses. The site has an updated look and...

Ruby Receptionists Rebrands to Reflect 16 Years of Growth

New Brand Identity Signals Future Intent to Expand Products & Services to Serve Small Business MarketOct. 29, 2019 / PRZen / PORTLAND, Ore. -- Ruby Receptionists, the live virtual receptionist and online chat company dedicated to helping...

The Top 4 Challenges Plaguing B2B Marketers in the Digital Age

Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of their first-party data and leverage third-party data to power their Marketing initiatives. Furthermore, navigating B2B data and measurement...

Effective B2B Marketing Demands Original Research

A few days ago, Mantis Research and BuzzSumo published the results of their latest survey regarding the use of original research in marketing. The State of Original Research for Marketing 2019 survey was fielded in May...

How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic]

With 49% of consumers relying on influencer recommendations, and influence marketing campaigns delivering a 6 to 1 return on average, a big question many B2B marketers are now asking is, “what is influencer marketing in the context of...

48% B2B marketers admit content is only “somewhat effective” or “ineffective”

New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Despite bigger proportions of marketing budgets being spent on demand generation, and broad agreement...
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