10 Expert-Approved B2B Lead Generation Strategies

According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority, but 44% rate their efforts as neutral when it boils down to effectiveness. That’s not to say...

The Top 4 Challenges Plaguing B2B Marketers in the Digital Age

Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of their first-party data and leverage third-party data to power their Marketing initiatives. Furthermore, navigating B2B data and measurement...

Effective B2B Marketing Demands Original Research

A few days ago, Mantis Research and BuzzSumo published the results of their latest survey regarding the use of original research in marketing. The State of Original Research for Marketing 2019 survey was fielded in May...

48% B2B marketers admit content is only “somewhat effective” or “ineffective”

New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Despite bigger proportions of marketing budgets being spent on demand generation, and broad agreement...

How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic]

With 49% of consumers relying on influencer recommendations, and influence marketing campaigns delivering a 6 to 1 return on average, a big question many B2B marketers are now asking is, “what is influencer marketing in the context of...

How to Figure Out What Business Intelligence Tools Your Small Business Needs

Today, nearly every action taken by a consumer generates data, and the price point of data analytics technology is now within the budget range of most small-to-mid-sized firms. Your competition’s rigorously analyzing consumer behavior, and...

B2B eCommerce: Here’s What Every B2B Company Needs to Know

B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of largest eCommerce growth from 2020 to...

B2B Video Content: Top Goals, Formats, Channels, and Challenges

B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. The report was based on data from a survey of 218 B2B sales...

SMB Leaders Share Their Tips for Finding Customers with LinkedIn Pages

LinkedIn hosts a community of more than 660 million professionals. No matter the size or specialization of your business, chances are that your future customers are out there on the platform.  Finding them and getting...

Are Marketers Actually Measuring ROI?

Historically, marketers have found it difficult to measure their return on investment. Even so, its importance means that 7 in 10 digital marketers say they are currently measuring ROI. But is that really what they...
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