Account Based Marketing (ABM) has arguably been the most talked about concept in B2B marketing. Today, it was announced that two of the biggest players in ABM would be joining forces as Demandbase acquired Engagio.

Read more here: https://www.forbes.com/sites/daveknox/2020/06/16/big-changes-in-b2b-marketing-landscape-as-demandbase-acquires-engagio/#38e601fb4460