Late last year, Arketi Group’s 13th annual Business-to-Business Technology CMO Roundtable convened in Atlanta. Some 80-plus marketing minds discussed thought-provoking, marketing-related success stories, lessons learned, best practices, new ideas and trends for the coming year. Topics included the use of chatbots for customer service, conversational marketing, data-driven storytelling and hyper-personalization.

Read more here: https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/21/b2b-technology-marketing-trends-to-watch-for-in-2020/#5be4b75c72df