Accenture Interactive’s “Service is the New Sales” study of more than 700 B2B buyers revealed that 80% of frequent buyers have either switched sellers in the past year, or plan to in the coming year — and those are just the frequent buyers.

Read more here: https://www.demandgenreport.com/features/demanding-views/b2b-sellers-get-smarter-about-service-or-become-the-latest-churn-statisti