B2B marketers have a dilemma. While proprietary websites are emerging as their primary demand-generation channels, Forrester says almost all of the sites it saw were ineffective at accomplishing that goal. So effective content marketing appears to be the answer, and marketers are investing in it. But they also have to get buyers to their sites in ever-increasing numbers, despite data privacy challenges that can hamper email efforts. What to do?
Read more here: https://www.targetmarketingmag.com/article/b2b-marketings-future-is-mostly-web-despite-looming-challenges/