FORBES: Even with all the data that businesses have, it is not effectively utilized to improve buying and customer experiences, as it is not surfaced at the right time and in context.

Read more here: https://www.forbes.com/sites/forbestechcouncil/2022/04/22/b2b-buying-is-getting-worse-has-the-data-driven-approach-failed/?sh=17ec2d1d2625