Americans spent $19.6 billion on Small Business Saturday, which this year was held on Nov. 30.
That’s according to American Express, which launched this shop-small initiative in 2010, helping to promote local retailers that lack the marketing dollars of the big box stores.
Spending this year increased by $2 billion over 2018, according to the U.S. Small Business Administration, which joined the campaign in 2015 as a co-sponsor.
“Small Business Saturday is demonstrable proof of the big economic benefits of shopping small,” SBA Regional Administrator Steve Bulger said in a statement.
Read more here: https://libn.com/2019/12/03/americans-spent-19-6b-on-small-business-saturday/