As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Just as many great minds once thought the world was flat, there are plenty of B2B marketing misconceptions that are widely held and need to be abandoned in 2020.

Read more here: https://www.business2community.com/b2b-marketing/5-prevalent-b2b-marketing-myths-to-abandon-in-2020-02275125