The 100+ Brands of the B2SMB Institute


To 2020’S B2SMB Best, Brightest & Bravest:

In a year of extraordinary challenges, our 2020 Best2SMB Awards recognize the rebounds, the recoveries and the resilience of our $500Bil marketplace’s best-in-class Brands, Products and Innovations. 

Our 2020 Best2SMB Conference goes to school on those success stories in a 2-day virtual agenda of live and on-demand keynotes, panels, workshops and labs, going to school on how these very best B2SMB brands are helping their Small Business customers at scale.

We invite you to spend 2 days in October to network with hundreds of your B2SMB peers while you get dozens of Playbooks from Best2SMB Award nominees – Marketers, Sales Leaders, Product Developers, C-Suite Execs, Founders and Investors.  You’ll hear from them all, then join them for our virtual Best2SMB Awards Show.  

  • For B2SMB Executive Leadership, the Best2SMB Conference will provide strategic insights that extend to all functional requirements of your B2SMB enterprise.  We promulgate what Leaders need to compete effectively, from macro-research that identifies opportunities to detailed case studies that detail successful tactics and executions. As importantly, the Institute provides a highly valuable peer-to-peer networking opportunity with our Leaders’ League, our ultimate expression of networking value to the B2SMB C-Suite, an exclusive stage to influence the future of the B2SMB marketplace.

  • For B2SMB Product and Service Developers, the Institute promotes an SMB-centric development pathway, and you’ll see that pathway demonstrated in detail by our Best2SMB Award nominees.  Using extensive SMB CE understanding as a baseline, the Conference agenda will showcase the what/how/why of offerings that SMBs buy and use with passion.  

  • For B2SMB Marketers & Sales Pros, the Best2SMB Conference provides a highly-differentiated attention to the Small Business target audience.  While other events may focus on more broadly applied Marketing and Sales strategies, or more large-enterprise-directed B2B tactics, our agenda will be exclusively focused on what defines success.  From new media options, to content-driven engagement strategies, to the latest sales practices that close SMB deals faster, our goal is to provide our attendees the means to win now.

  • For B2SMB Solution Providers, Sponsorship of and advertising within the Best2SMB Conference provides direct one-to-one access to B2SMB decision makers seeking the very help your business resource provides.  The majority of solution providers in attendance will be associated with Best2SMB Award nominees, representing best-in-class resources that assist in B2SMB product and service development, marketing, sales or delivery success. Benefits to B2SMB resources Sponsors & Advertisers include: 

    • direct access to the largest, most influential B2SMB brand Buyers

    • an unrivaled resource for all issues and opportunities from the  B2SMB marketplace

    • and a position of influence in the rapidly evolving B2SMB space.


What They Said: Top Reasons for B2SMB
Pros to Attend Our Institute Events

Best-in-Class for B2SMB

What a great two days. You guys are building something super cool and INCREDIBILY valuable.” – Jill Nelson, CEO/Founder, Ruby Receptionists

“I was so incredibly impressed on who you were able to gather together to talk about how we better support the SMB community.” – Erik Day, VP/GM – Small Business, Dell 

“The event was first class, from the people, the connections and the take home value.” – Sean Cohen, COO, Weber

There’s no other event that entirely focuses on the highly challenging $500Bil Business-to-Small-Business marketspace, bringing B2SMB pros at all levels a unique and intense value.

A Focus on What Works

“It was great to hear the experiences of the speakers and other attendees. We came away with some immediate points of optimization for our go to market process.” – Joanna Knox, BD Lead, Fundbox

“We thought the event was very well done!   You guys brought it! The networking and content was spot on.” – Aaron Bailey, COO, 

“My team and I learned so much during the conference with all the folks who are serving SMBs. Overall, a truly inspiring event.” – Liz Yoon, Partnerships Management, LegalZoom 

We emphasize what works when it comes to reaching, engaging, keeping, keeping and growing SMBs.  With no time for theory, our attendees leave a whole lot smarter on what to do next.

Pro-Grade Networking

 “Great connections and networking.” – Carrie Jacobson, VP Technology & Services, Office Depot

“There was great energy in the room and lots of good opportunity to network.” – Kelly Thomas Nojaim, VP Partner Development, Microsoft

We pride ourselves on bringing together B2SMBs best and brightest and fostering their peer-to-peer exchanges, with plenty of time and space to comfortably interact.

What’s Now & What’s Next

“I found a lot of value connecting with various leaders in the space and learning how different companies are approaching the SMB segment.” – Dip Ghuman, Strategic and Product Partnerships, Indeed

“Definitely think it put Lorem on the radar for a lot of important partners in the future and lots of great content from other innovators in the SMB space.’ – Sam Wilcoxon, Founder, Lorem

We believe it’s critical that B2SMB pros see what’s here and what’s coming when it comes to the millions of Small Business they are trying to sell. Count on us to keep looking ahead!  

More than a Single Event

“I think this will grow year over year and I look forward in participating in future.” – Jenn Allen, SMB Segment Lead, Cisco

“You put together a great event and it’s definitely going to be one of the must-go to events for everyone who is serving small businesses.” – Martin Schmidt, Strategic Development, 1&1

“Thank you for the opportunity and really enjoyed it. You are building something very interesting.” – Doug Bewsher, CEO, Leadspace

B2SMB Institute events are focus-points for our Members, but our Member community, segment Councils, SMB research and resources (like Playbooks!) adds value throughout the year and beyond!

And It’s Fun?!?

“It was a ton of fun.” – Darian Shirazi, CEO, Radius

“Absolutely amazing event.” – Max Pechersky, PromoRepublic, CEO/Co-Founder

“Seriously, it was a great show – congratulations to you for taking the lead and driving this. Much needed and I made numerous contacts – for which I can see value on both sides of the equation.” – Lem Lloyd, SVP, Buzzboard 

From the beginning, we’ve been impressed by our very own B2SMB event Speakers, facilitators, and attendees – great Pros with great experiences and great willingness to share. We make peer-to-peer fun with lots of events within our events that foster casual, comfortable exchange, and more than a few laughs.