According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority, but 44% rate their efforts as neutral when it boils down to effectiveness.

That’s not to say content marketing isn’t a valuable tactic—it is. But it’s certainly not the only one at B2B marketers’ disposal.
Read more at https://www.business2community.com/b2b-marketing/10-expert-approved-b2b-lead-generation-strategies-02251357